[Press_Release] WEMIX Investment — Froyo Games

WEMIX
3 min readMay 31, 2022

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#WEMIX #FroyoGames #iCandyInteractive #blockchain #GameFi #NFT #DeFi #WEMIX3.0 #WEMIX$

  • iCandy Interactive, the biggest game company in Australia, SEA and New Zealand
  • Froyo Games operating its own coin-based P2E gaming platform and NFT/Metaverse services

THE WEMIX team announced a strategic investment in Froyo Games, a multichain GameFi platform that has multiple games and development initiatives supported by its strategic partner iCandy Interactive.

Australia-listed firm iCandy Interactive (ASX: ICI) is one of the largest independent game developers in Australia and South East Asia that develops and publishes traditional and Web 3.0 games.

iCandy Interacitve has recently acquired Lemon Sky Studios and Storms to achieve their regional expansion plans. Lemon Sky Studios is an award winning game studio that provided game art and animation solutions to a long list of AAA game titles that include Call of Duty, Final Fantasy, Diablo II, The Last of Us II, Marvel Spiderman, Mortal Kombat etc.

Froyo Games was launched in January 2022 via an Initial farming Offer at Pancakeswap, one of the largest DeFi platforms in the world. Since its launch, Froyo Game has announced its principal strategic partner iCandy Interactive and several major game-titles in co-development with iCandy Interactive.

Froyo Games provides Web 3.0 platform and NFT marketplace based on their own token FROYO. It’s based on Ethereum and Binance Smart Chain that provides much accessible ecosystem to game developers and users. Froyo is listed on Pancakeswap, Apeswap, BKEX, BTSE and CoinW and their major investors are Animoca Brands, Spartan, GBV, etc.

iCandy and Froyo announced their partnership agreement in March 2022 for 7 years to seek opportunities in blockchain gaming platform and metaverse technology.

The WEMIX team expects expansion of WEMIX ecosystem as well as the market appearance and more contents by working closely with Froyo Games and iCandy Interacitve.

Kin Wai Lau, the Chairman of iCandy Interactive said “Together with Froyo Games, iCandy Interactive is pleased to work with alongside a prominent global game company Wemade to further develop the Web3.0 gaming ecosystems across the geographies we have presence in. The combined strength of our union will add exponential ability to our product development and marketing capabilities”.

Henry Chang, the CEO of Wemade spoke “Coupled with WEMIX, a proven utility coin and WEMIX$, a 100% fully collateralized stablecoin, we will launch our own mainnet WEMIX3.0 with DAO-based NFT platform NILE and various DeFi protocols. With the open platform WEMIX3.0, we intend to roll out an omnidirectional game partnership ecosystem throughout the world.”

About WEMIX

WEMIX is Blockchain Gaming Platform developed by WEMIX Pte. Ltd, providing services including Cryptocurrency Wallet, Token Decentralized Exchange, NFT Item Marketplace, WEMIX Staking and the Game Gateway. WEMIX Pte. Ltd is a Blockchain business dept. of Wemade, the Developer and Owner of “The Legend of Mir” IP, highly successful game with over 500 Million users.

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